All posts tagged: 1989

BMW Ownership: A Decision Made in the Spirit

Last week I came across an interesting document while browsing vintage BMW literature online. The document is a 1989 Preview Brochure for the 3er, 5er and 7er series BMW cars. In my 17 years of BMW ownership, I had never even heard of a preview brochure. I was shocked at how well the introduction was written; it really sums up our collective enthusiasm for BMW car culture in an eloquent and simple way. We have to appreciate how this kind of marketing material could only have come from a boutique, West German auto manufacturer in 1989, just months before the Berlin Wall fell. Back then, the company was not the corporate behemoth that it is today. One can recognize where the copy must have been loosely translated directly from German, as the wording has a kink or two. Today, that marketing copy would be so highly polished by the BMW executives that something like this would never see the light of day in the US market. Here’s what it means to be a BMW enthusiast. …