All posts tagged: audi

The Correct Pronunciation of BMW

Last week while researching German to English translations and brushing up on my German I had an epiphany that took 17 years of BMW ownership to realize: the correct way to pronounce BMW is not how I’ve been saying it! That’s right, for the last seventeen years of fanatical BMW ownership I’ve been saying it completely the wrong way. In fact, the official BMW website now has a page dedicated to pronouncing their brand’s name so you don’t have to make the same mistake I did. They share video pronunciations in a variety of languages from French to Mandarin and everything in between. You can visit that page here. While working on translations and designs for my new brand, I realized that the W in BMW is actually spoken as “Vee” in Germany. I knew that the W was pronounced as a V as part of the entire word, but hadn’t previously considered the individual letter itself or the letter as part of a name such as BMW. Therefore, everyone in Germany, Austria and most …