All posts tagged: german brands

The Correct Pronunciation of BMW

Last week while researching German to English translations and brushing up on my German I had an epiphany that took 17 years of BMW ownership to realize: the correct way to pronounce BMW is not how I’ve been saying it! That’s right, for the last seventeen years of fanatical BMW ownership I’ve been saying it completely the wrong way. In fact, the official BMW website now has a page dedicated to pronouncing their brand’s name so you don’t have to make the same mistake I did. They share video pronunciations in a variety of languages from French to Mandarin and everything in between. You can visit that page here. While working on translations and designs for my new brand, I realized that the W in BMW is actually spoken as “Vee” in Germany. I knew that the W was pronounced as a V as part of the entire word, but hadn’t previously considered the individual letter itself or the letter as part of a name such as BMW. Therefore, everyone in Germany, Austria and most …

Sonax Full Effect Wheel Cleaner Review

Cleaning the wheels on a BMW with OEM brake pads can be a tedious part of your detailing schedule, but it doesn’t have to be. Finding the right wheel cleaner and technique is the best way to cut down on time spent cleaning brake dust out of every nook and curve of those expensive factory wheels. Today I’ll discuss the Sonax Full Effect wheel cleaner and how I found it for cleaning BBS wheels on a BMW.