All posts tagged: Germany

BMW Ownership: A Decision Made in the Spirit

Last week I came across an interesting document while browsing vintage BMW literature online. The document is a 1989 Preview Brochure for the 3er, 5er and 7er series BMW cars. In my 17 years of BMW ownership, I had never even heard of a preview brochure. I was shocked at how well the introduction was written; it really sums up our collective enthusiasm for BMW car culture in an eloquent and simple way. We have to appreciate how this kind of marketing material could only have come from a boutique, West German auto manufacturer in 1989, just months before the Berlin Wall fell. Back then, the company was not the corporate behemoth that it is today. One can recognize where the copy must have been loosely translated directly from German, as the wording has a kink or two. Today, that marketing copy would be so highly polished by the BMW executives that something like this would never see the light of day in the US market. Here’s what it means to be a BMW enthusiast. …

The Correct Pronunciation of BMW

Last week while researching German to English translations and brushing up on my German I had an epiphany that took 17 years of BMW ownership to realize: the correct way to pronounce BMW is not how I’ve been saying it! That’s right, for the last seventeen years of fanatical BMW ownership I’ve been saying it completely the wrong way. In fact, the official BMW website now has a page dedicated to pronouncing their brand’s name so you don’t have to make the same mistake I did. They share video pronunciations in a variety of languages from French to Mandarin and everything in between. You can visit that page here. While working on translations and designs for my new brand, I realized that the W in BMW is actually spoken as “Vee” in Germany. I knew that the W was pronounced as a V as part of the entire word, but hadn’t previously considered the individual letter itself or the letter as part of a name such as BMW. Therefore, everyone in Germany, Austria and most …

Cheap E30 M3 Project Car

Searching for an E30 M3 in 2016 is no easy task. The classic German car bubble has been inflating since 2010 and has yet to lose any momentum. The days of ratty $10,000 range E30 M3 finds are long gone, now just old legends that we will reminisce about for years to come. These days, even a heavily road worn M3 can command big dollars. That brings us to today’s eBay find, a 1988 model with 325,000 hard earned miles. 

M54 Oil Filter Housing Gasket DIY

Your leaking oil filter housing gasket has been bothering you for months. Its dripping onto the driveway, requiring a weekly top-up with expensive synthetic oil. “How much money can I waste on oil this month?”, you ask yourself. I totally understand why the average BMW enthusiast would avoid this job for months at a time, however. Digging into this project will take anywhere from 4-6 hours depending upon your proficiency and what other items you replace along the way.